
Paul McWhinnie – Founder and Managing Partner
Paul has led a number of innovation projects across a variety of industries in the UK, Europe, Asia and USA. Clients include FTSE 100 companies in FMCG, Automotive, Food & Drink, Entertainment & Media.
His experience includes launching a start up firm in less than 6 months, introducing innovative products and services to core markets and major ventures into new markets.
Before consulting he held a range of senior marketing roles and worked for a number of top 10 global brand communications agencies.
He holds a BA (Hons) in Industrial Design, an MBA, is a fellow of the Royal Society of Arts, delivers electives at Henley Management College, and is on the Faculty of the Chartered Institute of Marketing.